Understanding Long Tail Keywords

If someone searches for "homes in Bonners Ferry," that would be a simple search (it might be called a shorttail query). Frequently, as people get more focused on what they want, they stretch the length of the query.

An example of a longtail search might be "2 story homes in Bonners Ferry." Perhaps someone is looking for "Riverfront acreage near Bonners Ferry". Another example, 2 story riverside property near Bonners Ferry"

You can frequently become number #1 on page one results for longtail results easier than short queries. The trade-off, you can get #1 easily, but, fewer people may enter the longtail phrase.

It requires the same effort, inclusion of the phrase on your pages multiple times, but, there will be fewer competitors with the phrase on their site, so, you show up higher in the search results for the phrase.

You should attempt to become recognized for longtail phrases as well as the shorter keyword phrases. Though fewer people search for individual longtail phrases, by the time they are entering these phrases, they may be much closer to buying (they have focused in on what they want more), and you can show up to help them.

You can not cover every longtail phrase in the world, but, if you can guess what the really good longtail phrases are for your area, it can be quite helpful to your conversion rate.

 

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